What Price Should I Ask?

To determine the selling price for your house, consider the buyer's frame of mind. Based on the houses presently for sale in your neighborhood (which can be in the form of a Comparative Market Analysis furnished by any of our REALTORS®, or an online search that you have performed yourself), a buyer will determine which houses they want to view as possibilities for purchase. Consider the following factors:

If you price your house too high, your house will not be picked as a possibility even though it may be nicer than other houses in the vicinity.
If you price your house too low, you may short-change yourself. Your house may sell quickly, but before it has time to find the buyer who would have paid more.

To determine what your house should list for, contact any of our REALTORS® and have them furnish you a FREE CMA which gives you a more informed idea of what price to ask.

The CMA should include Days on the Market (DOM) for each of the comparable houses sold. When real estate is booming and prices are rising, houses may sell in a few days. Conversely, when the market slows down, average DOM may run into many months.

Never say "asking" price. This implies you may not expect to get what you are asking.

We can show you whether your area is currently a buyer's market or a seller's market. In a seller's market, you can price your house a bit beyond what you really expect just to see what the reaction will be. In a buyer's market, if you really need to sell promptly, offer an attractive bargain.